By Garrett Gunderson If you’ve ever worked with a traditional financial advisor, you’ve probably taken a risk profile to determine how much risk you can tolerate. The idea, of course, is that the higher returns you want to enjoy, the more willing you must be to take on risk. This is backwards and illogical, yet [...]
By Garrett Gunderson Most accumulation-based books and advisors teach you to decrease your expenses as much as possible in order to save more money for retirement. There is definitely merit to decreasing expenses, especially in a consumption-driven culture where most people are borrowing to consume. But I generally take issue with how this is applied [...]
By Garrett Gunderson Principles are natural laws of the universe that never change and that hold true in every context. Principles govern the universe and determine the consequences of actions taken by human beings. They are the structure, or the framework that provides the context of existence. Living in accordance with correct principles leads to [...]
By Steve D’Annunzio The Constitution of the United States does not guarantee us freedom and prosperity; it merely provides us the opportunity to pursue those ideals. Each individual is responsible for securing their own freedom and prosperity. The best way to achieve this is by enlightened entrepreneurship. Free enterprise is a system of governance and [...]
By Garrett Gunderson Two gardeners planted fruit trees in their gardens. The first gardener took care to select the best seeds. Furthermore, he carefully prepared the soil, picking the ideal location that would receive adequate water and sunlight, tilling it well and providing fertilizer. From those seeds sprung forth healthy, strong and deep roots that [...]
By Garrett Gunderson Financial institutions are genius marketers. They are able to get millions of Americans to hand over their money with very little thought taken, very little knowledge of the so-called investments offered, and even less control of their investments. When the evidence is plainly presented, it becomes overwhelmingly clear that putting money into [...]
By Garrett Gunderson No nation in history has been as prosperous as America. Never before have we had so much information teaching us how to get rich. Our sophisticated network of financial institutions, tools, strategies, products, and “experts” is unrivaled. Yet underneath this powerful veneer lies truth about personal finance in America: the daily struggle [...]
By Garrett Gunderson Hard economic times provide excellent strategic opportunities for entrepreneurs who are willing to buck conventional wisdom. Here are a few ways to do that. 1. Raise Salaries When so many employers are reducing their workforces and cutting salaries, step up by showing your employees how much you value Human Capital and give [...]
By Garrett Gunderson Our ideal world will never be realized as long as we are in financial bondage, both because of our personal choices and because of social myths concerning finances. The way out of financial bondage is easier and closer to home than it may seem at times. The power to kill the sacred [...]
The first step to overcoming myths, obviously, is to become aware that they exist, to identify them, and to raise our conscious awareness of how to deal with any financial teaching that we encounter. The formula for overcoming money myths is offered in six steps: 1. Ask the right questions Such as: Who has a [...]
