I don’t know about you, but there are only two things that come to mind when I hear the name Elmer: Elmer’s Glue and Elmer Fudd. I find it amazing how these two icons are tied directly to small-business success.
When it comes to running a business, there are only two things you must do over and over again:
1. Start Something
2. Ship it
It could be a new product, or a new service, a new way of delivering, whatever. The idea is, that if there is even a little competition in your field, you must keep moving forward by starting and shipping.
According to Bill Gates, “If you’re not embarrassed by your first release of a product, you’ve waited too long to ship.”
So, why is it so hard to ship, you Wascally Wabbit! Because of Elmer FUD. Whenever you want to ship, Elmer F.U.D. (Fear Uncertainty and Doubt) shows up with his gun lurking around your mind in search of any ideas that might disrupt the Status Quo (a rabbit). ”It’s Wabbit season, and I’m hunting Wabbits, be vewy vewy quiet!”
So, as you’re getting ready to ship, and you catch yourself with F.U.D., picture old Elmer walking around hunting for you. Can you really imagine being afraid of that?!
Then, whip out your Elmer’s glue and adhere yourself to your commitment to ship!
You can’t have both Elmers at the same time… which one are you choosing?
A graduate of West Point Academy, Kevin served six years as an officer in the U.S. Army Field Artillery. He held a combat arms leadership role for his entire career, except one staff position, during which he obtained a Master’s Degree in Leadership and Management. He also served in Iraq during “Operation Iraqi Freedom.” Since the military, Kevin has worked for Honeywell as an earned-value analyst in the aerospace department, in Phoenix Arizona.
He started testing his leadership skills in the entrepreneurial world by starting several companies, to include a real estate company and a business mailing-address company. Kevin loves to serve people who have a yearning to create a better life for themselves and others. He is passionate about teaching people the importance of something that most take for granted: relationships.
Kevin lives in Phoenix with his wife and two daughters. Read and subscribe to Kevin’s Warrior Blog here.